Introduction Paid media reporting often answers the wrong question. Most dashboards still focus on last-click conversions , which tells you where a conversion ended , not how it was influenced . As ad platforms fragment across search, social, video, and display, this narrow view creates misleading winners, underfunded channels, and poor optimization decisions. Attribution modeling exists to fix that problem—but only if it’s implemented and visualized correctly. In this guide,

Introduction Pay-per-click advertising lives and dies by reporting. Yet most PPC reports—especially those shared with clients, executives, or internal stakeholders—quietly distort reality. Not because the data is wrong, but because the reporting  is. Common PPC reporting mistakes don’t just create confusion. They lead to bad decisions: budgets shifted away from winning campaigns, underperforming ads left running too long, and optimization efforts aimed at the wrong metrics e

Paid media rarely fails because teams spend too much—it fails because they spend blindly . Budgets get locked into channels based on habit, gut feel, or last quarter’s performance rather than real-time results. As brands expand beyond a single platform, the challenge shifts from launching campaigns to allocating budget intelligently across channels . This guide breaks down how to optimize paid campaign budgets across multiple platforms using performance data, unified dashboar

Running Google Ads without clear performance visibility is one of the fastest ways to waste budget. While Google Ads provides native reporting, it quickly becomes limiting once you need to compare performance over time, analyze ROAS by campaign type, or align ad spend with revenue and conversions from GA4. This is where Looker Studio becomes a powerful upgrade . By connecting Google Ads data into a flexible, customizable dashboard, marketers can move beyond surface-level met

Introduction Managing Google Ads campaigns can feel like navigating an ocean of metrics — clicks, conversions, CPCs, impressions, ROAS, and dozens more. Without the right reporting setup, you risk being overwhelmed by data instead of using it to drive performance. That’s where dashboards come in. Google Ads dashboards — especially when powered by Looker Studio  — transform fragmented data into visual stories that reveal exactly what’s working and what isn’t. Looker Studio (f

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