Reviewed and updated January 2026 Dynamic Date Ranges Looker Studio Introduction Dynamic date ranges in Looker Studio look simple until you try to use them in a real reporting workflow. I see this constantly when building dashboards for clients: the date control works on one chart, breaks on another, and completely fails once data blending is involved. Suddenly, “last 30 days” means something different everywhere. This guide focuses on why date ranges break in real dashboards

Reviewed and updated January 2026 Returning Users Calculated Field Looker Studio Calculated fields in Looker Studio look straightforward until you try to build anything slightly custom. I see this constantly when helping teams debug dashboards: formulas technically “work,” but the numbers don’t match expectations because the calculation is happening at the wrong level or on the wrong data type. This guide focuses on the calculated fields that actually hold up in real dashboar

Updated January 2026:  This article was revised to reflect how Google Search Console query data is actually used in real SEO and reporting workflows, including common misinterpretations and practical analysis techniques. Google Search Console queries look simple at first glance—but they’re one of the most misunderstood data sets in SEO. I regularly see teams misread query data, overreact to short-term fluctuations, or try to map queries directly to keyword rankings that don’t

Reviewed and updated January 2026 Introduction If you’ve ever shared a Looker Studio report with a client and immediately gotten the message “I can’t see anything,” you already know how fragile permissions can be. I run into this constantly when building client dashboards. The data is correct, the charts are built, but one misconfigured permission—at the data source level, not the report—breaks everything. This guide isn’t a list of Google’s permission options. It’s a breakdo

Updated Jan 2026 1. Tables | 2. Join configuration | 3. Join another table button | 4. Blend name | 5. Included dimensions and metrics | 6. Add metrics, date range, and filters | 7. Hide repeated join fields option and SAVE button Introduction Data blending in Looker Studio is one of the most misunderstood — and most frequently misused — features in the platform. While blending allows marketers and analysts to combine data from multiple sources into a single view, even small

Reviewed and updated January 2026 Most people searching for Looker Studio pricing are asking the wrong question. The tool itself is free—but using it well  is where cost, effort, and tradeoffs show up. I’ve seen teams spend weeks building dashboards internally, only to scrap them because the data wasn’t reliable or usable. This guide breaks down what Looker Studio actually costs in practice , when the free version is enough, and when paying for help or upgrades makes sense. L

Updated January 2026: This article was revised to reflect real-world usage differences between Looker Studio and Power BI, including cost, maintenance overhead, and how each tool performs in small-to-mid-sized marketing and analytics teams. If you search “Looker Studio vs Power BI,” you’ll usually find long feature checklists that don’t answer the real question: Which one will actually work for my team without turning into a full-time IT project? I’ve worked with both tools

Updated January 2026:  This guide was revised to reflect real-world PageSpeed optimization work, focusing on changes that actually improve Core Web Vitals rather than theoretical recommendations. In a World of Instant Expectations, Speed is King Google PageSpeed Insights is easy to misunderstand. It presents long lists of “opportunities,” warnings, and diagnostics—but fixing everything it flags rarely results in meaningful performance gains. After working through PageSpeed au